HubSpot Execution Without the Headcount

Background

Ashby & Gabriel is an award-winning, full-service performance marketing agency that helps mission-driven organizations, scientific tech pioneers, and high-growth companies amplify their impact.

The agency combines strategy, storytelling, data-driven insights, and branding to build custom digital campaigns that generate leads, affect change, and grow engaged communities. Rather than operating as a traditional vendor, Ashby & Gabriel works as an extension of its clients’ in-house marketing teams.

Problem

Ashby & Gabriel was growing quickly and managing complex campaigns across multiple clients, but the technical execution inside HubSpot was creating bandwidth constraints and slowing campaign operations.

• Campaign builds were taking too much internal time. Launching campaigns across multiple clients required frequent creation of new HubSpot landing pages and lead generation forms, pulling the team away from higher-value strategy and client work.
• Client tech stacks needed cleaner integration. One key client had marketing activity in HubSpot and finance operations in Salesforce, creating a need for a reliable data connection between the two systems.
• Lead routing and follow-up needed automation. Ashby & Gabriel needed a way to rotate leads to the right sales reps based on form submission criteria and trigger immediate internal notifications when high-intent leads came in.

Without stronger backend HubSpot execution, the agency risked slower launches, delayed follow-up, and unnecessary strain on its internal team as client demand grew.

Solution

We became Ashby & Gabriel’s dedicated backend HubSpot execution partner, helping the agency move campaign builds, lead routing, notifications, and Salesforce integration work forward without overloading its internal team.

Part 1: HubSpot Campaign Asset Build-Outs

• Created a streamlined intake process. Ashby & Gabriel could forward campaign requirements to our team, and we handled the technical build-out inside HubSpot.
• Built landing pages and lead generation forms. We managed the end-to-end creation of HubSpot campaign assets so the agency could launch client campaigns faster and more consistently.
• Reduced technical lift for the agency team. By taking on the backend HubSpot execution, we helped free Ashby & Gabriel to focus on creative strategy, campaign optimization, and client relationships.

Part 2: Lead Routing and Internal Notifications

• Configured automated lead rotation. Built HubSpot workflows that automatically route new leads to the correct sales representatives based on specific criteria from form submissions.
• Triggered real-time internal alerts. Created customized notification workflows so client sales teams are alerted immediately when a high-intent lead generation form is submitted.
• Improved speed-to-lead. Replaced delayed manual follow-up with automated routing and notification logic designed to help sales teams act quickly.

Part 3: Salesforce Integration and Scalable Technical Support

• Executed a bidirectional HubSpot-Salesforce integration. Connected HubSpot and Salesforce for a key client whose marketing team used HubSpot while the finance team relied on Salesforce.
• Enabled cleaner data flow between teams. Ensured necessary marketing information and lead data could move from HubSpot into the client’s Salesforce environment.
• Created a scalable technical support model. Gave Ashby & Gabriel a reliable backend partner for complex marketing data flows, third-party integrations, and technical HubSpot execution.

Results

1. Increased agency bandwidth. Ashby & Gabriel reclaimed time by offloading technical HubSpot builds, allowing the team to focus more on strategy, campaign performance, and client relationships.
2. Faster campaign deployment. Landing pages and forms could be built and deployed more efficiently, helping the agency launch campaigns faster and support more client work without straining internal resources.
3. Improved speed-to-lead. Automated lead rotation and real-time internal notifications helped client sales teams respond faster when high-intent forms were submitted.
4. Cleaner HubSpot-Salesforce data flow. A bidirectional integration gave the client a stronger connection between HubSpot marketing activity and Salesforce finance operations.
5. More scalable technical execution. Ashby & Gabriel gained a dependable execution partner for backend HubSpot work, campaign asset builds, lead routing, notifications, and integration support.